Africa Invest

Making the investment case

Tactical approach to our investments

One of the key issues to financial success in commercial agriculture is to establish highest values for the sale of your produce. In much of Africa this is difficult in that because of the poverty of the region there is precious little demand for high value crops, such as herbs and spices. Furthermore, low value crops, such as maize or potato, are uneconomic to produce given transportation costs to major markets. We have a number of advantages dealing with this problem:

as a UK based enterprise, albeit operating in Africa, we are connected to principal buyers across Europe and the Far East. As a volume and reliable producer there is strong demand for our output in high value crops, such as paprika and chillies
because we are business driven we always seek to optimise profit. We are therefore aiming to establish food processing plants next to our farms, capturing more profit and creating far greater certainty of crop value at our own farm gates. This moves forecast profits to over 80% per annum*
farm gate food prices are subjected to considerable abuse from ‘middlemen’. In our experience, the result of these middlemen leaves Malawi farm gate prices representing just 1% of the final price paid by a consumer and it is this, more than anything else, that keeps Malawi’s rural people poor. As we are a major supplier we can ignore these individuals and firms but we are raising this issue politically in the UK. By demanding a fairer share of the consumer price we can lift our profits still further, allowing for better wages and crop prices for the people we engage with.
 * Source: Africa Invest Malawi Limited / cru Investment Management plc