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We have continually focused on and insisted that our commitment to poverty reduction is an absolute. Without this we would never have invested in the first place. In respect of our £2million pilot scheme our profit motive was only to prove the investment case, on the basis that this will then attract further investment and by multiplication of investment schemes the future of Africa will improve substantially. As we continually stress, giving has failed Africa whereas investment can transform her. We now have over 2,000 employees, over 8,000 families participating in our outgrower schemes and 1,700 children and elderly in our feeding programmes. Malawi family units typically represent 10 family members and therefore our pilot scheme impacts positively on an estimated 83,000 people.
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have created one of the most ethical investments |
Against
a backdrop of desperate poverty, we have established operational practice
that forces back poverty and provides sustainable financial improvement
to thousands of Malawians. Our overall social goals and objectives are to improve sustainable livelihoods of rural communities by building on their capacities and reducing vulnerabilities through:
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